1. Introduction

Meru Senior Living Private Limited (“Meru”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard your data when you visit our website, purchase our nutraceutical products (“products”), or interact with our services.

By using our website or placing an order, you agree to the practices described in this Policy.

2. Information We Collect

We may collect the following types of information to enable shipping products:

a. Personal & Contact Details

●     Name

●     Email address

●     Phone number

●     Shipping & billing address

 

b. Order & Payment Information

●     Product purchase details

●     Transaction information

●     Payment details (processed securely by third-party payment gateways; we do not store full card/bank information)

c. Health & Preference Information (Optional)

If you choose to share wellness goals, dietary preferences, or health-related inputs (e.g., to personalise product recommendations), you consent to our use of this information for service enhancement.

d. Technical & Usage Data

•  IP address
• Browser type and version
• Device information
• Pages viewed, time spent, interactions
• Cookies and similar tracking technologies

3. How We Use Your Information

We may use your information to:

●     Process and fulfil your product orders

●     Manage deliveries, returns, and customer support

●     Improve our products, formulations, and user experience

●     Personalise recommendations, content, and marketing

●     Send order updates, account messages, and promotional communication (you can opt out anytime)

●     Detect fraud, ensure security, and comply with applicable laws

●     Maintain business records and internal analytics

We do not sell your personal information.

4. Sharing Your Information

Your data may be shared with:

a. Trusted Third-Party Partners

●     Payment gateways

●     Logistics & delivery partners

●     Cloud hosting, analytics, and customer service tools

●     Marketing & communication service providers

These partners only receive information required for their function and must protect it under confidentiality agreements.

b. Legal & Regulatory Authorities

We may disclose information when required to comply with the law, enforce our terms, or respond to valid legal processes.

c. Business Transfers

If Meru undergoes a merger, acquisition, or restructuring, your data may be transferred under strict confidentiality protections.

5. Security

We apply commercially reasonable security measures consistent with the

Information Technology Act, 2000, and the SPDI (Sensitive Personal Data or Information) Rules. Despite these safeguards, no system is completely secure; you share information at your own risk.

6. Cookies & Tracking Technologies

We use cookies and similar tools to:

●     Improve website performance

●     Understand user behaviour

●     Personalise shopping and product recommendations

●     Remember your preferences and login state

You may disable cookies in your browser, but some site features may not function properly.

7. Data Retention

We retain your information only for as long as necessary to:

●     Complete transactions

●     Provide services

●     Meet legal, accounting, or regulatory obligations

After this period, we securely delete or anonymise the data.

8. Your Rights

You may request to:

●     Access your personal data

●     Correct or update inaccurate information

●     Withdraw consent for optional data

●     Request deletion of your information (subject to legal requirements)

 

To exercise any rights, email support@meruactivs.com.

9. Children’s Privacy

Our website and products are not intended for anyone under 18. We do not knowingly collect data from minors. If you believe a minor has provided information, please contact us for immediate deletion.

10. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with a revised “Last Updated” date. Your continued use of our services indicates acceptance of the updated policy.

11. Contact Us

For privacy questions, concerns, or complaints, please reach out to: support@meruactivs.com