Tailored Nutrition That Goes Beyond Basics to Support Holistic Wellbeing

Supplements so transparent and effective, we proudly list every ingredient and the science behind our absorption advantage - right up front.

Powered By Phospholipid Technology

Superior Absorption. Advanced Science. Trusted For People in their 50s & Beyond

Our supplements harness innovative phospholipid-based delivery, ensuring key nutrients aren’t just consumed, but absorbed. Phospholipid Tech mimics your body’s own cell membrane structure, significantly increasing absorption over standard supplements.

This breakthrough helps those over 50 get more out of every dose, supporting energy, wellness, and healthy aging with less waste and greater benefit. Our approach is grounded in advanced science and clinical studies for trustworthy results.

Science You Can Trust. Partners You Can Trust.

Meru Activs™ has partnered with VAV Life Sciences to co-create our products. This partnership brings together VAV’s decades of lipid research and Meru Life’s commitment to purposeful, focused wellness for people in their 50s and above. Together, we craft supplements with proven bioavailability and clinically informed ingredients so every dose delivers with care, clarity, and confidence.

VAV’s products are exported to more than 20 countries worldwide, including Central America, East Asia (China, Japan, Korea), Europe (EU and non-EU including Russia, ex-CIS), North America (USA, Canada), South America (Brazil, Colombia), and South Asia.

VAV invests heavily in R&D, collaborating with scientists, formulators, and universities to push the boundaries of lipid science. From nano-delivery platforms to bioactive egg lipids, VAV products.

VAV’s facilities adhere to EU-GMP, ISO, FSSAI, and COSMOS/Ecocert standards, enabling global scalability and regulatory confidence.

Experts-backed science

Each Meru Activs™ product is crafted through meticulous research and in close collaboration with leading doctors, scientists, and nutritionists who specialise in the needs of people in their 50s and beyond. Designed for those entering their second innings, our supplements go beyond generic solutions. Every ingredient, process, and claim is fully transparent, so you can support your wellbeing with confidence and targeted precision.

Our Subject Matter Experts

Khushboo Jain Tibrewala

Nutritionist & Lifestyle Disorder Expert
Khushboo is a nutritional expert with 14+ years experience reversing diabetes, PCOS, and lifestyle disorders through holistic nutrition.

Arun Kedia

Pharma Innovator and Mentor
With more than 30 years of experience, Arun is an expert on research, and development of high-quality lecithin and phospholipid ingredients.

Dr Radhika Vishveshwar

MD, Consultant Geriatric Physician
Dr. Radhika Vishveshwar, MBBS, MD, is a passionate advocate of healthy ageing and supplemental care.

Meru Activs™ vs generic supplements

Meru Activs™
Other Supplements

Formulated specifically for people in their 50s and beyond

Designed for general use

Phospholipid technology for superior bioavailability

Traditional delivery formats

Ingredients tailor-made for higher absorption

Generic ingredients

Full ingredient clarity and science-backed claims

Varied transparency levels

Learn. Discover. Stay Informed.

vertically long blank banner for background jpg

Take Charge of Your Second Innings Today

Experience the power of superior absorption and ingredients tailored for people in their 50s & beyond. Invest in your health because every chapter deserves strength, energy, and confidence.

THE CORE OF Meru Activs™

  • SCIENCE FIRST

    Meru Activs™ products use phospholipid technology, designed for superior absorption in people above the age of 50. We rely on clinical evidence, using advanced delivery systems so nutrients reach where they’re needed most.

  • AGING-FOCUSED CARE

    We believe that healthy aging is about more than just supplements; it’s about supporting well-being at every stage. Our approach honours the strength and aspirations of people in their 50s and above, crafting each formula to empower them for their unique second innings of life - a vibrant chapter of renewed energy, purpose, and wellbeing.

  • RADICAL TRANSPARENCY

    Every ingredient is clean, clearly declared, and matched with published research. We proudly share our sources, data, and clinical studies, so you can see the science for yourself - nothing hidden, ever.

Meru Life: An Introduction

At Meru Life, we believe that life after 50 is not a limit, but it’s a launchpad. It’s where you get to live your best! We exist to empower people beyond 50 to build an active, connected, and purposeful second innings. Where you don’t just dream about what’s next, you live it.

We do so by building curated products specifically for the unserved demands and wants of people in their 50s and beyond.

The co-founders at Meru have collective experience of more than 100 years as startup founders and operators. We are advised by and supported by some of the leading experts from the fields of medicine, geriatricians, nutraceutical formulation, and medical communication. The team at Meru comprises handpicked industry leaders. All of us are aligned to serve and earn dhan and dua along the way. Our manifesto is here.

We’ve taken utmost care in building our products. Each word on our website, on our blogs and all our communication has been written by medical professionals. Each ingredient has the backing of scores of research reports. And EACH Meru product has been signed by our CEO - we are that confident about what we are building.

More From Meru

Meru Elevate

We believe learning never stops!

In partnership with subject-matter experts and industry leaders, Meru Elevate has built a curated learning platform for people over 50. From financial clarity to everyday habits, Meru Elevate brings you practical, expert-led learning series tailored for a more meaningful life in your 50s, 60s, 70s, and beyond.

Each learning series: 

  • Is expert-led by India’s most respected Subject Matter Experts
  • Offers easy-to-understand, actionable insights
  • Includes simple yet powerful tools that inspire action

Meru Trailblazers

Stories of People in Their Second Innings Which Inspire Us.

Trailblazers is a series of stories of people beyond 50 who continue to live, work, create, and inspire with purpose. From second careers to lifelong passions, they show us that age is not a limit, it’s a launchpad. Their journeys remind us that possibility doesn’t fade with time; it evolves.

Join our Community

At Meru Life, we believe healthy ageing is a shared journey - one made easier, wiser, and more joyful when we walk together. Our community brings you closer to trusted science, practical wellbeing guidance, and people who genuinely care about living better in the second innings of life. 

In the News

The Second Innings Revolution: How Nutrition And Intentional Living Unlock Longevity After 55

Why Aging Is India’s Most Exciting Startup Opportunity

Changing face of ageing in India

Purposeful Longevity: Living Longer With Meaning